Design . Concept . UX . AKQA . Chanel . 2015 . Discover the link
A luxury brand is synonymous with reputation, an image that commands respect but also one that raises complex hierarchical issues (commercial, marketing, technological, artistic direction) all of which reduce the scope of creative possibilities.
Lead by Daniel Baesler AKQA , Antoine Lena CHANEL
Chanel has been working with AKQA design agency for over 1 years to insert, store and place a perennial interactive design guide, workshop after workshop.
The “give differently” concept allows consumers to choose one of four Chanel product gift boxes. The white gift box is presented without pointless embellishment in different composi- tions that illustrate the customisable concept. As they scroll, the consumer can pick from “give preciously”, “give boldly”, “give extravagantly” and “give icononically”. As they scroll, an animated box moves around the screen. Chanel enables us to amplify the intensity of words, screen after screen by moving from a tender to a passionate message.
“The color of Paris” is a real time data visualisation project based on colorimetric data from Chanel’s e-commerce site, city by city, minute by minute, based on orders, impulse purchases or most popular colours.